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Yep - 1996 model.
Believe these were built by Tohatsu for Merc (early days of their joint partnership).
First thing I would check is the stop circuit (wires to and from the stop switch). I have never worked on one of these and because they are not a 100% Merc product I can't tell you for sure what colour the wires on the stop circuit are - on Merc's they are a black with yellow striped wire - would think it's the same on this, but possibly not - just get a look at the wires going to your stop switch and check the colours.
you can unplug them from that switch (to check to see if it's shot - just don't let them ground on the block. Also trace them to see if the plastic coat is wore off/rubbed off anywhere - if bare wire is touching the block you will get no spark.
That's the first thing to check. From there it's a systematic "process of elimination" for all the ignition components - start with the easy stuff (change the sparkplug), check the continuity of the spark plug wire, continuity from the coil back to the coil under the flywheel - then the spark plug coil, coil under the flywheel etc.
Check the easy (cheap) stuff first, and go more complicated (more expensive) parts from there.