You wouldn't. There is nothing you can easily "bolt on" to a stock outboard that will produce any "noticable" performance improvement (read top speed). Since a boat is in essence pushing tons of water out the way until it climbs on top and "planes", it takes gobs of extra horses to significantly increase top speed.
You will see ads for "fins", boyseen reeds, fuel additives, high power coils, fancy props etc that claim "increased speed and fuel savings" and they are technically true, but you are usually talking about 1/100ths of a mph or gph in improvement.
If your top speed with a 25 horse on a small utility is say 25 mph, moving up to a 40 horse would in theory move you up to 29 mph max, but since a 40 horse will tip the scales at about 200 pounds and the 25 was only maybe 125, you lose 2 of those miles per hour because now you are pushing more weight (on a 14/15' aluminum 75 more pounds could be equal to 10% more total weight). So your net gain may be less than 2 mph at top end, although it would have significantly more "guts" at the lower end because of the increased displacement - but it would burn more gas all the time (a 40 would burn about 40% more gas than the 25 "all the time").
So it really is diminishing returns since most boats could not safely hang enough horsepower off the back to make that real difference you would be looking for.
If your current boat is fitted with 80% of the max horsepower recommendation listed on the plate, then your boat will perform at the max potential it was designed for (each hull has a maximum speed that it can achieve before it becomes unstable - that listing on the plate IS just a recommendation, but if you exceed it, the boat could handle very dangerously).
Running fresh, stablized gas each time out - changing the sparkplugs once a year (whether they need it or not) and changing the impeller every second season will do more to improve the performance of the average motor than all the fancy bolt on performance improvements being sold at the local boat shop...