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Mercury Marine
is the world leader in the marine industry. The memory of its
founder, Carl Kiekhaefer, lives on in the hearts and minds of
engineers and boat enthusiasts alike. His manic genius and tireless
energy found outlet in his need for greater speed, more features
and higher value, first in outboards and then in stern drive products.
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Since Kiekhaefer's
departure from the company in 1970, Mercury Marine has come into
its own while holding onto those qualities inherited from its
founder, qualities that abhor failure. Jeffrey L. Rodengen, author
of Iron Fist, The Lives of Carl Kiekhaefer, continues to chronicle
the fascinating story of Mercury Marine. The Legend of Mercury
Marine details the company's struggle and ultimate triumph in
this comprehensive, lavishly illustrated 225-page work.
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