"As the saying goes, follow th
"As the saying goes, follow the money. I wish there were a forum that could get the ear of an engine manufacturer, but again, it's $$$$ that gets their attention.
A little story to illustrate how stubborn these guys can be when it comes to the bottom line. My dad was in the automotive parts manufacturing business for over 30 years, starting in the late 1940's. Around the mid-50's (I think!), Michelin took out a patent on radial tires. As we all know by now, they outperformed bias ply tires by a Texas mile and soon most of Europe was riding on radials.
But not in the good ol' USA, where neither tire makers nor car manufacturers were willing to pay what was then a relatively minor royalty to Michelin in order to make their own radials. My dad was in marketing and saw a tremendous potential demand for radials in this country. He convinced the prez of his company to go to Akron and try to get just one tire maker to pay Michelin and make radials. In turn, my dad's company offered distribution through Sears, Montgomery Ward, Western Auto and other jobbers. They also offered compensation to the tire maker if the venture failed. In return, they would get a percentage of sales.
Everywhere they went they were flatly refused. The explanation went something like, "Americans are happy with bias tires. They don't know about radials and sales numbers are great. Why should we sink capital into a new product - especially one that lasts longer! - when we're selling all we have now? Oh, and by way, we're sure as hell not going to pay a royalty to a foreign company for the privilege!"
It's not exactly like our synthetic oil discussion, but it's darn close. We all know how the story ends. It took an invasion of foreign cars with their Michelin tires to turn the tide. Given that manufacturers like Merc and Crusader will probably sell just as many engines with or without synthetic oil, it's hard to say what would convince them. If one mfgr were to get on board, most others would follow within months, so a competitive advantage would soon disappear.
Frustrating, no?
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