If you don't have the back-drag carbs as Jeff described, you can "tee" into the "balance tube" which are 5/16" (as I recall) lines that go between the reed blocks, on the front crankcase cover. This will dump raw fuel right into the reed block area and she'll light right off.
But feeding via the back-draft fitting is a great idea, and I think your '74 should have that feature.
For fuel supply to the primer, you can tee off the main fuel line. What my good friend "Dr. Frankenmerc" does is drill the top carb, where it is threaded at the bottom of the fuel bowl. He drills all the way thru so fuel can feed from there to the primer. It's a 1/4" thread but he makes a special fitting that will adapt to the small primer line. I suppose you could also drill that hole out and thread for a 1/8" NPT fuel fitting, and size the fitting for the primer line.
The OMC primers work OK, you can also use a Merc primer or any other brand if you can find one. Just mount it on the front cowling support or any convenient spot. You can make a bracket and put it wherever it fits.
Here's a pretty clean 819503 primer on eBay, it's got a rubber-mounted tab for bolting-on. You connect the black wire to ground and the other wire to the wire that currently activates your 12V choke solenoid.
http://www.ebay.com/itm/OEM-819503-...ash=item3f63211067:g:3VgAAOSwB9xXO0px&vxp=mtr
Another style that doesn't have the tab, but you could use a clamp around the body for mounting:
http://www.ebay.com/itm/mercury-mar...ash=item46502a57fb:g:zBwAAOSwubRXDYm0&vxp=mtr
There are new ones listed here at marineengine.com, if you prefer. Just plug the part # into their search engine. Their picture of the part is better, too.
BTW, if you do install a primer, you no longer need the choke shutters or operating linkage.
The primer does have a feature where if it won't operate electrically, there's a black button on the top that, when depressed, allows manual operation of the primer.
The starting drill for primer is to pump the bulb fully, start cranking the engine then depress the "choke" button which will energize the enrichener and fire-off your motor quicker than ever!
HTH.........ed