Have you been running ethanol blended gas in it? If so that is probably your problem. By choking the engine you were manually feeding more fuel to it through the carb that was probably clogged and couldn't deliver enough fuel without choking it.
Buy a couple of cans of jet spray carb cleaner (carb cleaner is cheap and the outboard service center is expensive). Pull the carb, take it all apart (everything you can take apart including the little brass fuel jet and fuel bowl taken out & off) and blast that carb cleaner through every orifice you can find. Check the little hole in that brass fuel jet and make sure it is perfectly clean and clear. If it isn't, run a little piece of COPPER wire through it (softer than brass) and clean out any gum the carb cleaner spray couldn't blast away.
If there is old ethanol blended fuel in your tank get rid of it. How you dispose of it is your own business (have a trash pile that needs burned?) Put fresh fuel in, hook up the fuel line and pump the bulb with someone back by the engine to catch the fuel in a cup as it squirts out from the fuel line that would feed the carb you've pulled and have cleaned. Keep pumping and squirting to get all that old fuel out of the lines.
Put it all back together and then re-pump the fuel bulb until you get resistance and it is hard as that means the fuel bowl is filled. Then, see if she fires up.
An engine is simple... you need air, spark and fuel.