Maybe I'm missing something in your description here, but you typically have to choke (or enrich) the motor to get it to start cold.
However, if I'm missing what you are saying and this motor is relatively new to you, what is the history on it.
Did you buy it from a dealer or private seller?
Has it been sitting around, unused, for a while (months/years)?
Did you do anything at all to it before firing it up after purchase? (new plugs, new impeller).
Did you see it running with the boat in the water before you bought it?
You could have old gas, old plugs, partially clogged carb, bad tank vent, bad gas lines, crud in the fuel filter or dozens of other issues.
Or maybe you are just not using a correct starting procedure - can't say from the limited info you have provided.