So, are you saying it has done this since you got it...Quote
"Bought a Honda thinking it would be a dream". Just not impressed so far.")
These outboards ARE DREAMS! Can't buy better! If it was spitting and bogging "goin down the channel" when you got it, it should have been immediately returned to the dealer for examination.
OR....was it just fine for the first year and 9 months and now you aren't happy with the way it starts?
Clarifying that might help with the "remote troubleshooting".
These engines are typically very good at cranking right up....when all is right. They start like a dream you might say.
BUT if you have not been draining the carburetor regularly and ALWAYS using fresh fuel, it may have some scale build up in the carb. Sta Bil can only do so much to keep the fuel fresh and poor quality fuel or watered fuel will cause problems Sta Bil or no Sta Bil.
Does your primer bulb pump right up and stay hard? Is the vent in your fuel tank clear? Is your battery fully charged and spinning the engine over rapidly? These are all some of the things that can trip you up.
While the by-starters (electric chokes) RARELY give any problems, it is a remote possibility that it could be stuck in the "off" or semi off (lean mix) position. It can be removed and tested fairly easily and if you think you'd like to try, I could tell you how.
But just so you know, the by-starter is in the RICH FUEL START position as a default and only becomes active and changes to LEAN FUEL after the engine is started. When they go bad, the symptom is usually great starting when cold and then the engine begins to sputter and run rough because it is TOO RICH. Anything is possible though with electro-mechanical devices.
I know, I know...too much information and too many questions. I will say... in a short sentence... that no, it is not normal to have starting problems with these outboards.