"Here's what I can tell yo
"Here's what I can tell you about the Honda's.
My Dad was a small engine mechanic since the 1940's (retired now for about 15 years) saw many a design/mfg come and go. Ranted about the quality of small Honda engines when they really hit the market. Won't own a small engine unless produced by Honda (ok still an opinion but probably worked on more small engines than any 4 or 5 us here put together so far).
Their cylinders are plated (some others have followed suit) which make them very very durable - little to no friction = little to no wear.
Honda put all their eggs in the 4 stroke basket - they don't build anything else - that also means all their engineering money goes into 4 stroke design/development and except for a short period where they bought gearcases from Merc, they use their own parts.
A 4 stroke Johnson was built by Suzuki when they were still in production (ya Johnson is gone now).
Tohatsu (in addition to their own branded motors) builds all the Nissans and all the 4 stroke Merc's below 40 horses.
Yamaha's do start out as a concept from their own engineers, but as stated above they spread their engineering over 2 strokes for motor cycles plus a substantial outboard market outside North America where the EPA doesn't exist, plus their 4 stroke line and their direct injected 2 stroke line - my opinion, you can't be great at everything although they do make a very decent product - and do produce more outboard motors than all the other mfg's put together. Yami's are also sold as Sail, Parsun and a couple other names I can't recall at the moment with alot of Chinese built components.
Again, just opinions, but you ask the couple of guys here who work on 4 strokes regularly how often they have to do "repairs" not service on Honda's and the answer is "rarely".
If Honda has any drawback it's that when they discontinue a model they discontinue the parts as well. So after 20 years or so, they can be difficult to find parts for.
With any outboard about 95% of the problems can usually be traced to "lack of scheduled maintenance", so in the end you control the "quality" of the motor to a far greater extent than the plant that manufactured it, but why not start with a "superior" product and take care of that last 5%..."